n. any factor that could be considered important to the understanding of a particular business; "fundamentals include a company's growth, revenues, earnings, management, and capital structure"

adj. being or involving basic facts or principles; "the fundamental laws of the universe"; "a fundamental incomatibility between them"; "these rudimentary truths"; "underlying principles"

adj. (used especially of ideas or principles) deeply rooted; firmly fixed or held; "deep-rooted prejudice"; "deep-seated differences of opinion"; "implanted convictions"; "ingrained habits of a lifetime"; "a deeply planted need"

adj. furthest or highest in degree or order; utmost or extreme; "the ultimate achievement"; "the ultimate question"; "man's ultimate destiny"; "the ultimate insult"; "one's ultimate goal in life"