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marked by qualities giving the power to produce an intended effect; "written propaganda is less efficacious than the habits and prejudices...of the readers"-Aldous Huxley; "the medicine is efficacious in stopping a cough"
producing or capable of producing an intended result or having a striking effect; "an air-cooled motor was more effective than a witch's broomstick for rapid long-distance transportation"-LewisMumford; "effective teaching methods"; "effective steps toward peace"; "made an effective entrance"; "his complaint proved to be effectual in bringing action"; "an efficacious law"
very lively and profitable; "flourishing businesses"; "a palmy time for stockbrokers"; "a prosperous new business"; "doing a roaring trade"; "a thriving tourist center"; "did a thriving business in orchids"