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highly attractive and able to arouse hope or desire; "an alluring prospect"; "her alluring smile"; "the voice was low and beguiling"; "difficult to say no to an enticing advertisement"; "a tempting invitation"
capturing interest as if by a spell; "bewitching smile"; "Roosevelt was a captivating speaker"; "enchanting music"; "an enthralling book"; "antique papers of entrancing design"; "a fascinating woman"